• Ford Ranger selected as winner of pick-up segment in annual auto awards
  • Awards hosted by Nigeria Auto Journalists Association
  • Reinforces the Ranger’s impressive technologies, design and capabilities
  • Dr Cosmas Maduka, president of Ford dealer Coscharis Motors, won Automobile Personality of the Year

LAGOS, Nigeria, 29 November 2016 – The Ford Ranger has been selected as the 2016 Pick-up of the Year by the Nigeria Auto Journalists Association (NAJA), reinforcing its status as a segment-defining model in the highly competitive light commercial vehicle sector.
(L-R) Felix Mahan, Ford Brand Manager, Coscharis Motors; Dr. Cosmas Maduka, President, Coscharis Group; and Mr. Abiona Babarinde, General Manager, Marketing and Corporate Communications, Coscharis Group; during the 2016 Nigeria Auto Journalist Association Awards held at the Eko Hotel & Suits, Victoria Island on Thursday, November 24, 2016.

The award, which was accepted by the marketing team of Coscharis Motors, the sole authorised Ford dealer in Nigeria, at the prestigious NAJA annual auto awards, held at the Eko Hotel & Suites on Victoria Island, Lagos and was well attended by key stakeholders in the Nigerian automobile industry.

“We’re delighted that the Ford Ranger won this coveted Pick-up of the Year title, which recognised its impressive range of technologies, bold design and outstanding capabilities,” said Rob Johnston, Regional Manager Sales and Marketing, Ford Customer Services Division for Sub Saharan Africa.

“The Ranger is the key model driving Ford’s expansion across the Sub-Saharan Africa region, and despite facing stiff competition from the likes of the new Toyota Hilux, its ‘Built Ford Tough’ qualities clearly position it as a cut above the rest,” Johnston stated.

Ford is represented in Nigeria by Coscharis Motors, with its president, Dr Cosmas Maduka, being honoured as Automotive Personality of the Year. “Congratulations to Dr Maduka for the award, which acknowledges his important contribution to the domestic motor industry,” Johnston added.

A full line-up of Ford Rangers is sold in Nigeria, including the Single Cab commercial models, the versatile Super Cab (or RAP Cab) versions with the additional rear-hinged doors, and the extensive range of practical Double Cab derivatives which includes the XL, XLT, Limited and range-topping Wildtrak derivatives.

Rangers sold in Nigeria are imported from Ford’s Silverton Assembly Plant in South Africa, either as fully-built up units, or as semi-knocked down (SKD) kits for selected double cab models which are assembled locally by Coscharis Motors. This initiative is aimed at bolstering the industrialisation and development of the automotive industry in West Africa.

In conjunction with the three Quick Lane Tyre and Auto Centres opened in Nigeria since 2013, it reinforces the commitment of Ford and Coscharis Motors to expanding its presence in the region by offering a competitive range of vehicles, backed up by improved aftersales service and support, along with greater parts availability.
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About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and
electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford aggressively is pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial services through Ford Motor Credit Company.  For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit . For news releases, related materials and high-resolution photos and video please visit or, follow at,, or

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