- Ford’s local dealer, Coscharis Motors launches an awareness campaign on vehicle maintenance
- Ford and Coscharis Motors are committed to road safety and the importance of maintenance for vehicles
- Coscharis encourages the use of genuine Ford or Motorcraft replacement parts and approved lubricants
LAGOS, Nigeria, 18 August – In a bid to continually deliver quality aftersales service, Ford’s sole dealer in Nigeria, Coscharis Motors, is offering a 10% discount on select genuine Ford parts. The offer runs until the end of September, 2017. This is testament to the company’s commitment to safety and maintenance of its customers’ vehicles at various locations across the country.
According to Abiona Babarinde, General Manager, Marketing and Corporate Communications at Coscharis Group, the campaign is designed to delight customers by giving them value for money and added benefit.
“The economic situation in the country has affected so many things including vehicle maintenance and we believe that as key players in the motoring industry in Nigeria we cannot allow customers to forgo their vehicle safety,” said Babarinde.
“This is why we have taken it upon ourselves to give our loyal customers some relief in this challenging period. We want to help our customers with our 10% discount on select parts such as brakes, shocks, batteries and service parts to cushion their expenses at this period at our various aftersales service centres and Quick Lane facilities that are now in many neighbourhoods across the country,” concluded Babarinde.
“We are ready to roll-out this campaign,” confirmed National Parts Manager, Coscharis Motors, Cyril Cruz. “We are fully stocked with all required genuine parts in all our aftersales centres and we anticipate a successful campaign. We don’t want our customers to settle for substitute non- genuine parts. As has been proven again and again, counterfeit or substandard parts and lubricants may appear cheap in the beginning but in the long run what may seem penny wise is pound foolish.”
It is critical to ensure that your vehicle has genuine parts as often substandard parts will appear to be working while they are in actual fact inflicting more damage on the vehicle. Cyril emphasized that Ford genuine parts come with manufacturer warranty and would be replaced under warranty if found to be faulty.
The campaign also aims to create awareness around the locations of the various Coscharis facilities that make up a comprehensive footprint in Nigeria, where it has 17 after-sales service centres as well as Certified Parts Wholesale Dealers (CPWD) partners and Ford-backed Quick Lane Tyre and Auto Centres.
All the technicians working at the Ford dealerships are factory-trained and Ford-certified. Only genuine Ford or Motorcraft replacement parts and approved lubricants are used when servicing vehicles at Coscharis Ford Service Centres. Genuine parts and approved lubricants are also available through CPWD outlets.
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About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com. For news releases, related materials and high-resolution photos and video please visitwww.media.ford.com or www.quickpic.co.za, follow at www.facebook.com/FordNigeria, www.twitter.com/FordNigeria, www.instagram.com/FordNigeria orwww.youtube.com/FordNigeria
Contacts: Minesh Bhagaloo
Ford Motor Company of Southern Africa
+27 12 842 2691
+27 11 806 8119
Coscharis Motors Limited