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LAGOS, 18 January 2018 – School holidays are at an end, and with the return of the morning school run comes the added stress for parents of navigating bumper-to-bumper rush hour traffic. While Ford can’t take your place in the congested commute, it can offer some tips on how to make your journey smoother and safer.

 

1. Buckle up

 

“Children are the most vulnerable of all road users,” says Eugene Herbert, Project Co-ordinator of Driving Skills for Life (DSFL) South Africa – Ford’s responsible driver training programme. “As we start the new year, parents must recommit to safe habits in the car. Make it a rule that you never start your car unless all children and adults have their safety belts on, and are sitting in the correct positions.”

 

Get in the habit of leaving home a few minutes earlier, to allow yourself enough time to make sure your kids are strapped in before you start driving, and that school bags or other heavy items are packed in the boot. If harsh braking is required, unsecured items in the cabin become dangerous missiles, and rear-seat passengers who aren’t buckled in could injure other occupants when they are flung forward or to the side. If your vehicle is equipped with airbags, which provide additional impact protection in collisions, they probably won’t deploy if your seatbelt isn’t properly clipped in.

 

Once they reach the manufacturer’s weight limit on their safety seat, children under 12 or shorter than 1.5m should graduate to a booster seat, preferably in the rear, used with the vehicle’s built-in seatbelts. The lower part of the seatbelt should go across your child’s pelvis, not their stomach. The shoulder belt should sit on their chest and collarbone, and not touch their face or neck. And it should never be put behind your child’s back, or under their arm.

 

2. Back off

 

While it may seem like an inconvenience, the fact is you have to share the road with other vehicles, including taxis and buses. Remember that they, too, are transporting precious cargo – somebody else’s kids.

 

Running late for school causes you to drive faster than you normally would, and often results in tailgating and weaving through traffic to make up for lost time. If you can’t see the mirrors of the vehicle in front of you, that driver can’t see you. A longer following distance increases your line of sight, which gives you more opportunities to spot and avoid potential problems. A following distance of three seconds is considered safe on dry roads.

 

Drop-off points can often be chaotic. Children may not always pay attention to the traffic dangers around them when disembarking, and crossing roads. Even parking lots, with their very low speed limits, are high-risk sites for accidents, because kids, being small in stature, are more difficult to see between parked vehicles. If a child pops out from behind a vehicle without warning, or misjudges the distance between themselves and your vehicle, and darts in front of you, you may need to brake or swerve suddenly. By adhering to the speed limit, you allow yourself more time to react, and take evasive action.

 

3. Be present

 

Ford can’t force you to kick bad habits and prevent you from falling prey to common distractions behind the wheel, like checking your cellphone, adjusting the radio, rubbernecking when passing crash scenes or roadblocks, applying makeup or shaving, looking for dropped items, and eating or drinking. But it can help you keep your eyes on the road while your kids are kept entertained, by streaming their favourite music through the SYNC 3 infotainment system. And additional safety features, like Forward Collision Warning with Brake Assist, will add to your peace of mind. Using sensors to detect slower-moving vehicles travelling in the same direction, it warns if you’re approaching rapidly, and pre-charges your brakes to increase sensitivity if you don’t react to the audible and visual warnings.

 

If you have to rely on a privately contracted children’s transportation service for your kids, Herbert advises that you choose “trustworthy and properly trained transporters, where your child has their own seat, and safety belt. Teach your child that they do not have to get in a car where they feel unsafe, and what they should do instead. If your child walks home, go over how to stay safe on the roads, and encourage them to be cautious at all times.”

 

Driving Skills for Life

 

Ford launched DSFL in the United States in 2003 and to date more than a million people have benefitted from this important road safety project. While many advanced driving courses focus on performance dynamics at race tracks, the team of certified DSFL instructors focus on everyday driving scenarios. Training includes tips on how to conserve fuel through smarter driving, advice on how to better read the flow of traffic, teaching of collision avoidance techniques, and pointers for driver awareness in the event of a hijacking. Ford has conducted DSFL events in Sub-Saharan markets that include Nigeria, Kenya, South Africa, Uganda, Zambia and Angola.  For more info, please visit https://www.drivingskillsforlife.com/.

 

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About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com. For news releases, related materials and high-resolution photos and video please visit www.media.ford.com or www.quickpic.co.za, follow at www.facebook.com/FordNigeria,www.twitter.com/FordNigeriawww.instagram.com/FordNigeria or www.youtube.com/FordNigeria

 

Contacts:       Minesh Bhagaloo

Ford Motor Company of Southern Africa

+27 12 842 2691

mbhagalo@ford.com

 

Chipo Punungwe

                        Meropa Communications

                       +27 11 806 8119

                            chipop@meropa.co.za                         

 

Felix Mahan

Coscharis Motors Limited

+234 8023159925

felixmahan@coscharisgroup.net

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