I just posted an article on the 2015 BMW flagship model, the 7 Series and what struck me the most was that the interior of this luxury sedan is looking several shades less sophisticated and appointed than its arch rival. This is most noticed at the back where the status of owning the car should be most obvious. Rather the Bimmer looks a bit uninspring and ordinary where it should matter the most.
And here is the 2015 Mercedes Benz S-Class S550. Personally i feel that the interior of this car has been more opulently and purposefully crafted to ensure that it lives up to the luxury brand appendage.