Ford has announced the
appointment of Rob Crouse as Director, Sales for Middle East and Africa to
continue the acceleration of sales growth in the Middle East, North Africa,
South Africa and Sub-Saharan African markets. Crouse will be based in the
company’s MEA regional headquarters in Dubai.
Rob Crouse.
In his new role,
Crouse will report to Kalyana Sivagnanam, Vice President, Marketing, Sales
& Service, Ford Middle East and Africa, who said: “It is with great
pleasure that we can announce Rob Crouse in his new role as Director for Sales
for the MEA region. With more than twenty years’ experience in sales with Ford,
Rob is the perfect choice for building on our sales success in the
Crouse, the former
General Manager Marketing and Sales at Ford Motor Company of Southern Africa
(FMCSA) is responsible for overseeing the MEA business unit’s growth and
performance in vehicle sales in his new role. In his former role, Crouse was
responsible for servicing the needs of all the existing clients and expanding
Ford’s consumer base whilst supporting the introduction of new vehicles into
the South African market.
Under Crouse’s
leadership, the Ford Ranger in South Africa ended July 2015, with sales volumes
increased by 38.3 percent over the same month last year. Overall, the total
FMCSA volumes continue their upward trend, with total sales year-to-date up by
46 percent.

“I’m excited to be part of the team that is going to
transform the MEA region to deliver solid market share growth and happy
customers who are delighted with our products and services, while meeting the
challenges of the region’s varied customer needs to deliver a world class
experience with the Ford brand,” said Crouse. “I am looking forward
to the all-new experience in these culturally diverse markets that make up this
fascinating region of the world,” he added.
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