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Kia auto maker has revealed they don’t have plans to follow the path of Hyundai N and Genesis sub brands.
Image credit: In 4 Ride.
This was revealed by Kia chief designer Gregory Guillaume to an Australian journalist in the 2017 Geneva Motor Show.
Guillaume said Kia might be thrilled with the Hyundai N performance but Kia motors is not willing to go down the road with Hyundai and Genesis sub brands.
He also revealed that despite having similar cars with Hyundai, Kia don’t really think about Hyundai when they develop cars.
“There’s enough competition outside to compete with the sister brand. I know that we have no goals to do a sporty sub-brand, also no goals to do a premium sub-brand.
“We believe that Kia, as a brand, is elastic enough or flexible enough to be able to deliver a car like the Picanto, like the Stinger, like the Sorento, and it’s actually more beneficial for the brand itself.
“You know, how much does it help me if the Stinger has a different name on it than ‘Kia’? How’s it going to help my Cee’d, my Sportage? I don’t see it.
“It might make sense for Hyundai – they didn’t have much of a sporty character or association to it – but we’ve been trying to bring sportiness and youth to our cars for quite a while now, and it was working. People saw our cars as being very dynamic, so we don’t really feel the need to do that.” Guillaume added.
The Hyundai i30 N is a 250hp (186kW) model and a 275hp (205kW) performance package variant as it was built in two brands. It was first displayed at the 2017 Geneva Motor Shows
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