Volkswagen has become UEFA’s latest national team football competitions partner, which will see the German carmaker involved in events such as UEFA EURO 2020.
UEFA has announced that Volkswagen has signed an agreement to become a partner with European football’s governing body for all UEFA national team football competitions running from 2018 until 2022, including UEFA EURO 2020. To mark its 60th anniversary, UEFA EURO 2020 will take place across 13 European countries, allowing more fans than ever to experience top quality national team football across the continent.
“We are proud to have such a great European brand with such a genuine passion for football at our side,” said Guy-Laurent Epstein, Marketing Director of UEFA Events SA.
“That holds especially true given the tasks that lie ahead of us: UEFA EURO 2020 will place the most rigorous demands on mobility. There is a grand idea and an innovative concept behind this tournament and we are very happy to have the support of Volkswagen on this exciting journey.”
Volkswagen are also delighted to be entering into an agreement with UEFA, with the CEO of the Volkswagen brand, Dr. Herbert Diess, saying that one of the German carmaker’s aims is to help football fans as much as possible.
“No other sport is as powerful as football or unites so many people. Furthermore, UEFA EURO 2020, which is being played across the entire continent, is a fantastic project. Our wish is to contribute towards building bridges between all countries and for football fans with our mobility and creativity.”
Volkswagen will also sponsor other UEFA national team football competitions from 2018 until 2022. This will include the newly created UEFA Nations League Finals in 2019 and 2021; the European Qualifiers for UEFA EURO 2020 and the 2022 FIFA World Cup; the 2019 and 2021 UEFA European Under-21 Championships; UEFA Women’s EURO 2021; and UEFA Futsal EURO 2018 and 2022.