The current model Ford GT got automotive pundits drooling in want of the car but Ford had other plans to make the car exclusive and appreciate in value by handpicking only 500 lucky people to buy the GT. Not that these were the richest folks around but well Ford chose them.
One prominent person on this exclusive list is none other than legendary American wrestler, John Cena.
Unfortunately Ford has taken John to court for quickly selling his 2017 GT earlier than their contractually agreed 2 years he was to have owned the car.
They are also very vexed that he sold the car and made some cool profit.
This past Thursday, Ford took John to the U.S. District Court in Michigan for breach of contract, fraudulent misrepresentation, and unjust enrichment:
“MR. CENA HAS UNFAIRLY MADE A LARGE PROFIT FROM THE UNAUTHORIZED RESALE FLIP OF THE VEHICLE, AND FORD HAS SUFFERED ADDITIONAL DAMAGES AND LOSSES, INCLUDING, BUT NOT LIMITED TO, LOSS OF BRAND VALUE, AMBASSADOR ACTIVITY, AND CUSTOMER GOODWILL DUE TO THE IMPROPER SALE.”
The bottomline now is that Ford wants Cena to hand over any profits he made from the sale and is also asking for compensation for “other damages including, but not limited to, damages for loss of brand value, ambassador activity, and customer goodwill, which exceed $75,000.”
According to Jalopnik; “Ford picked a number of celebrities and other “influencers” to own its new GT, no doubt because they could broadcast how cool the car was to more people. Cena, a known car collector who also had a 2006 Ford GT, was chosen out of approximately 7,000 applicants to buy the car after touting his reach and car-nut cred, per the text of the lawsuit. Ford clearly wanted its GT owners to continue to be seen driving the GT for a while to positively represent its brand.
Per the lawsuit, Ford made the rules on reselling the 2017 GT extra clear to its buyers at numerous times during the purchase process. The Order Confirmation that Cena signed for the car reads:
By signing this Order Confirmation Form you are verifying the following: … (B) You understand that being selected for the opportunity to purchase this vehicle is non-transferable and agree not to sell the vehicle within the first 24 months of delivery.
Cena took delivery of the car on September 23, 2017, yet Ford learned that he sold it on October 20, 2017—less than a month after he got it. Cena confirmed to Ford that he had sold it in a phone conversation with a company representative shortly afterwards. He promised to work with Ford to make what they called an “unlawful sale” right, but Ford claims he has not.”