Ford has announcced plans to increase the production of Ford Expedition and Navigator
Ford has announced a $ 25 million investment in its Kentucky plant to increase production of Ford Expeditions and Lincoln Navigators.
Since their commercialization last November, sales of Ford Expedition and Lincoln Navigator are smiling again. Both models sell faster than Ford manufactures them.
After preventing employees from buying, the Ford CEO has given the green light to this $ 25 million investment, which aims to accelerate the speed of assembly lines by 25% .
This new investment is in addition to the $ 900 million that has been invested in the Kentucky plant to produce the new Ford Expedition and Lincoln Navigator.
A Lincoln Navigator stays an average of 7 days in stock at a dealership before being sold . Ford revealed that customers are replacing Land Rover and Mercedes models.
85% of Navigators are sold in the most up-to-date Reserve and Black Label finishes, which start at $ 81,000 and $ 93,000, respectively .
For comparison, the US entry ticket is $ 87,000 for a Range Rover and $ 70,000 for a Mercedes GLS.
The Ford Expedition is not left with 30% of its sales in the highest finish at $ 76,000 , twice the size of the previous generation.