More than ten years in a row Ford held shows in Geneva, but in 2019 the “blue oval” will not come to the Swiss exhibition.
As reported by Automotive News, the March event, under which manufacturers usually specially adjust their premiere, this time does not coincide with the Ford schedule.
“Participation is worth considerable money. If you are not going to convert investments into media or people’s attention on the stand, why waste it? “- quotes the publication of the company representative.
Having passed Geneva, Ford organizes its own event Go Further in the spring in Europe. It was held more than once, for example, in the autumn of 2016, a new hatchback Ford Fiesta opened in Cologne .
The next show will be devoted to the electrification of cars and will be held in Norway or the Netherlands.
Along with Ford, Geneva has already decided to miss Volvo. Until now, this show has been highly valued by the company for its attendance and “neutral” location, since Switzerland is not dominated by local producers, as it is, for example, in Frankfurt.
“Oval” at the same time ignores the October motor show in Paris (however, it was not there in previous years), where Volkswagen, Nissan and the FCA group will be absent.
A difficult situation develops around the January Detroit, where the entire German troika will not go .